An angular design was chosen to create upward motion and symbolize that Community Foundation is always growing and evolving. Different cuts and angles symbolize the unique and individual dreams of every person Community Foundation works with — embodying their creativity and impact. Intertwining and weaving colors represent how Community Foundation cultivates relationships in its involvement with the community, connecting people and resources.

Overlapping layers allow the reader to dig deeper as they go through the brand story — peeling back the layers to truly understand who Community Foundation is and what they do. The use of glimpses into images (as seen behind the section numbers) symbolizes how Community Foundation “is imaginative in how it approaches needs and opportunities”. It’s the hidden surprise and the most pleasantly unexpected element of CFSEM.