CLOVES (Interscope Records)
CLOVES' rebrand visuals were going to live in a sci-fi / futuristic dystopia / Japanese-horror film world that feels crisp and clinical. Some movie inspirations to help paint a picture were 2001: A Space Odyssey, Fifth Element, Blade Runner 2049.
If possible, they also had thoughts of including butterflies to tie into the metamorphosis idea of her rebrand.
From those premises we developed a first round of type based logos with different applications that created a whole new look for her upcoming visuals leading up to the launch of her new album.
If possible, they also had thoughts of including butterflies to tie into the metamorphosis idea of her rebrand.
From those premises we developed a first round of type based logos with different applications that created a whole new look for her upcoming visuals leading up to the launch of her new album.
Client: Interscope Records Skills: Logo, Brand Identity, Type Design Year: 2020
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