Xcelerate Rebrand
Brief
At Xcelerate Consulting, we understand the challenges and aspirations of Amazon sellers. We are dedicated to being the design partner they can rely on, delivering high-quality creatives promptly and supporting their growth journey every step of the way.
Name Meaning
In a business context, "accelerate" typically refers to the act of increasing the speed or pace at which a particular process, activity, or outcome occurs. It often implies a deliberate effort to expedite progress or achieve goals More-quickly than the normal or expected rate. Acceleration in business can relate to various aspects, including growth, innovation, decision-making, product development, Market penetration, and more.
Brand Vision
To be the driving force behind Amazon sellers' triumph in the ever-evolving Amazon marketplace. At Xcelerate Consulting, our vision is to set new horizons in the realm of creative design, empowering brands to transcend limits and achieve unrivaled success. We envisage a future where our meticulously crafted designs not only captivate attention but also serve as beacons of recognition, igniting engagement and fueling exponential growth. Through unwavering dedication and innovation, we aspire to be the catalyst that propels brands to the forefront of the Amazon landscape, elevating them to heights they once only dreamed of.
Brand Mission
At Xcelerate Consulting, our mission is to empower Amazon sellers with exceptional creative designs that propel their success in the dynamic Amazon marketplace. We are dedicated to crafting visually captivating and strategically aligned designs that not only capture attention but also
foster brand recognition, engagement, and growth.
At Xcelerate Consulting, our mission is to empower Amazon sellers with exceptional creative designs that propel their success in the dynamic Amazon marketplace. We are dedicated to crafting visually captivating and strategically aligned designs that not only capture attention but also
foster brand recognition, engagement, and growth.
Task
The brief was to redesign Xcelerate Consulting visual identity that align with the brand's values and mission. Incorporate elements that symbolize strength, innovation, and it has to be a dynamic movement to represent Xcelerate and a sense of purpose.
New Logo Concept
The new emblem merges the arrow symbol and the screen icon into an asymmetrical sign that suggests upwards movement. The constituent elements of the old emblem are reused in a monogram icon that now stylized the first letter of the brand name. This new emblem independent from the name, allows the brand to label and trademark its creations. This opens the way for a new brand architecture.
Key Visual & Design system
I create a bold, contemporary graphic identity that flexibly adapts to different messages and stories.
The logo symbol is the principal key visual element of the identity. The square shapes also appeared in the visual system to amplify the brand idea. These graphic elements generated a new minimal, attractive, and strong identity for Xcelerate.
The logo symbol is the principal key visual element of the identity. The square shapes also appeared in the visual system to amplify the brand idea. These graphic elements generated a new minimal, attractive, and strong identity for Xcelerate.
The result is a compelling, differentiated modern, straightforward experience that positively impacts business conversion.
