A wine label gives the consumer all the required information about the wine to make the right decision.
Essential facts should always include:
Name of the producer. Name of the Estate (a property where these wines were grown, harvested, crushed, fermented, and bottled). Vintage (year of harvest EG: 2017). Grape variety (EG: Merlot). Appellations of origin (EG: St. Helena County, Napa Valley). Alcohol by Volume (EG:14% ABV).
Reserve is usually a higher quality grape, which may be aged more than others. Fancy names (E.g., Inertia Keeps) are a marketing strategy to individualize wine brands. Catchy graphic images (cat staring at the consumer on top of spiral steps) are also an essential sales tactic.
A spiral descent into an old wine cellar can be an extraordinary journey for consumers to find their exceptional Merlot. It may take longer, but it gives the person a unique and enjoyable travel perspective instead of a straight staircase.
There are few cats on wine labels, where dogs seem overused. I took a risk and catered to feline enthusiasts who double as wine connoisseurs.
My Merlot mood board consists of spiral staircases, grapes, pears, playful cats, and a wine cellar.
Thank you for viewing my content. If interested, please get in touch with me through email, phone, or text.