Wichey Burger is a cloud burger restaurant that allows customers to make sandwiches using various ingredients. They created an app that lets customers share their sandwich creations.
Design Challenge:
Create a visual identity and packaging design that appeals to the target audience and reflects the restaurant's unique concept.
Scoop: brand strategy, art direction, visual identity, prints, social media designs.
Wichey is now featured on World Brand Design
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Design Solution:
Using a magic wand metaphorizes the customer's ability to create their sandwich. The yellow and red color scheme evokes hunger and excitement—a simple packaging design with the Wichey Burger logo printed on a brown paper bag.
Results:
Visual identity and packaging design were well-received by the target audience. The app was a hit among customers, fostering a sense of community. Restaurants saw an increase in foot traffic and sales.
Conclusion:
Using playful visual language and a simple packaging design, we created a compelling brand identity that resonated with customers and helped drive business growth.
