When MH Lighting released their new website, their marketing materials needed to be updated to reflect the new design. Their pocket folder and product line card were their most widely-used print collateral. The design for these needed to reflect the new visual design language incorporated on the website.
I incorporated the imagery and color palette of the website. In addition to this, however, I noticed that the product lists were dense and groupings were difficult to distinguish from one another. In addition to the use of typography for delineating groups of products from one another, I designed a set of icons using Adobe Illustrator to serve as a wayfinding system. The idea was to help readers not only distinguish groups of products but also their types. The client loved the idea so much that they decided to incorporate the icons into their site as navigational controls.
