Camp Tech is a pioneer in the rapid upskilling space. Founded in 2012 by Avery Swartz, they've offered beginner-friendly, practical digital marketing skills ever since, and recently pivoted more towards group training for civic organizations and businesses. I worked closely with Avery to update their brand and reflect their history and quality, including a logo update, colours, fonts, and key launch deliverables. The new identity revolves on the twinned concept of "cursor" and "compass arrow", positioning Camp Tech as their customers' guide through the uncharted territories of digital skills.