Shaping the brand of an on-demand apparel manufacturing startup
CreateMe, a San Francisco bay area startup, is revolutionising apparel manufacturing. Focused on cutting-edge research and development, they are leading the charge in automation to make manufacturing smarter and more sustainable.
We consolidated their brand and created a unified design system across key touchpoints.
To learn more, visit brandpurist.com
“I had the pleasure of collaborating with Bence and his company, Brand Purist, on rebranding the website for CreateMe. I couldn’t have been happier with the results. Bence is incredibly talented, with a true passion for branding and design.”
Sebastien Chalmeton
SVP of Marketing at CreateMe
CreateMe has evolved rapidly in a short space of time as startups often do. Acquiring YR to bolster its product customization offering created a need to update the brand messaging and visual identity.
We introduced an endorsed brand architecture with the newly acquired brands under CreateMe. Combining the YR logo with the strapline ‘by CreateMe’ establishes a clear hierarchy visually and boosts the parent brand’s recognition.
Collaborating closely with CreateMe’s marketing team, we defined a new tone of voice and distilled key messages for the website. The language needed to be action-oriented, reader-centric, concise and impactful.
“Bence is also a fantastic project manager. He kept everything running smoothly and efficiently, even under impossible deadlines. And you can trust that the entire team at Brand Purist will deliver top-notch work while making the whole process seamless.”
Sebastien Chalmeton
SVP of Marketing at CreateMe
The merger of CreateMe and YR demanded a website overhaul. In just seven weeks, we crafted the messaging, designed every page, produced artworks, and built the site.
We developed the site in Webflow because it enabled us to move rapidly from design to deployment. Webflow also lent itself to creating fluid interactions and animations.
To support the sales team, we also conducted a presentation design sprint. We defined a clear colour hierarchy, typography rules, spacing guidelines, and image treatment options for design consistency.
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