This campaign is just an idea for condom brands in Brazil. It could be for any condom brand, but I chose PRUDENCE
"Sextou" is an informal Portuguese expression widely used on social media, signifying the joy and anticipation of the weekend, particularly on Fridays. It's a shortened form of "sexta-feira" (Friday) and marks the end of the workweek, symbolizing leisure and fun ahead. It's a casual way of saying, "Today is Friday," often accompanied by plans to go out or relax. Saying "Sextou!" in Portuguese conveys excitement for the upcoming weekend.
Many English words are known in Brazil due to the global influence of the English language, especially in areas like technology, pop culture, and business. And the word "SEX" in Portuguese is "SEXO."
"Sextou" is an informal Portuguese expression widely used on social media, signifying the joy and anticipation of the weekend, particularly on Fridays. It's a shortened form of "sexta-feira" (Friday) and marks the end of the workweek, symbolizing leisure and fun ahead. It's a casual way of saying, "Today is Friday," often accompanied by plans to go out or relax. Saying "Sextou!" in Portuguese conveys excitement for the upcoming weekend.
Many English words are known in Brazil due to the global influence of the English language, especially in areas like technology, pop culture, and business. And the word "SEX" in Portuguese is "SEXO."
