The Cohen’s Original design project included taking the logo of the existing brand and creating packing for their new steak rub. The packaging needed to be print ready, and a mock-up created to present to the customer. The Cohen’s Original logo has been placed front and center to call attention to the brand, with the large text of the product name to make it easily recognizable.
The flames are on top to signify cooking steak, also to invoke the feeling of warmth to encourage a good association with the brand and product. With the black background it creates the association with a dim restaurant and gourmet food.
I used Blender to create a 3D model of the jar with the label.
The flames are on top to signify cooking steak, also to invoke the feeling of warmth to encourage a good association with the brand and product. With the black background it creates the association with a dim restaurant and gourmet food.
I used Blender to create a 3D model of the jar with the label.
