Proper hydration is essential for runners. Water helps the body cushion joints, avoid cramps, regulate temperature, deliver nutrients, and increase mental fitness. The 2014 hydration campaign for NATHAN Sports sought to educate the running community on the benefits of a proper hydration plan and guide them through the product families that will assist them with implementation.
Campaign logo showing water (and NATHAN as a partner) is at the core of the runner's cycle. H2O fuels performance and aids in the recovery process.
Consumer facing ad for Trail Runner Magazine. Featuring the statement headline "We Run on Water" and the NATHAN Vapor Series Vests
Consumer facing full spread ad for Trail Runner Magazine featuring the new 2014 hydration vests
Retailer and industry facing full page ad for Running Insight Magazine. Utilizes the main camapign headline which asks the question "How Do You Hydrate?"
Educational backroom poster for run specialty retailers. Illustrates the patways to choosing NATHAN products for a customer's hydration plan
Cover, opening spread, and back cover of the campaign tri fold brochure. Outlines the effects of dehydration and the benefits of hydration. This is a tool used across events, expos, and retailer fixtures
Full inside spread of the tri fold brochure. Explains the FUEL > PERFORM > RECOVER cycle
Campaign t-shirt created for retailer employees, outside sales reps, sponsored athletes, and NATHAN employees.
Stickers!
Changeover to the hydration campaign on the company Facebook page
Family of Facebook timeline posts, featuring NATHAN products that can assist in a hydration plan. Used on the company Facebook page as well as social media outlets for run specialty retailers in their consumer communications
