Project JEWELYRIUM*
Concept for a jewelry brand by Alisa Volodina & Olga Medelyan
* Jerelyrium - unknown planet or underwater world similar to Atlantis
Task: Emotionally and freshly convey the brand message in a new advertising campaign. Brand message: Giving jewelry = expressing eternal beauty and love.
Slogan: A second before love…
Jewelry is endless and unconditional beauty, like the ocean. We invite you to stop
and contemplate. Watch as the water merges with precious stones
and blurs the line between valuable and values.
We also suggest that the company include elements of social advertising: raise the issue of the ecology of the world's oceans. What projects the brand supports and why, attracting opinion leaders. We propose to create a deeper and more empathetic brand image.
In the campaign, we create a mysterious environment of a sacred world.
Details of a flexible, beautiful human body combine with hundreds of reflections of precious stones, which are immersed and dancing in the water.
Rings and bracelets mysteriously shimmer, and necklaces illuminate the graceful curves of the neck with a precious overflow…We seem to be transported to another planet where the laws of nature are subject to the laws of beauty.
the visualization example
* Jerelyrium - unknown planet or underwater world similar to Atlantis
