Chapters.
Identity developed for Chapters, an exclusive property development, located in the heart of Norwich's (UK) 'golden triangle', featuring the restoration and conversion of an 18th century church.
Naming is inspired by the sites former use, whilst also referencing the next phase (or chapter) in the iconic buildings history.
The identity features a page (or chapter heading) as its core device, providing a flexible platform in which to tell the story of the sites history alongside it's re-development as it unfolds.
The sites location, within Norwich's 'golden triangle', is referenced through the subtle folding of the 'page' corner, implemented sparingly across selected touchpoints, both physical and digital.
