Case Study: Zodiac-Themed Notebook Cover
The objective of this case study is to design a series of notebook covers based on the zodiac signs. The aim is to create eye-catching, personalized notebook covers that resonate with consumers who identify with or have a keen interest in astrology and their zodiac signs. This project explores how elements such as design, color, and typography can come together to create a cohesive and enticing product.
Market Research
Before diving into the design process, market research was conducted to understand:
The popularity and perception of zodiac signs and astrology
Current design trends in the notebook industry
Consumer preferences in notebook cover designs
Findings suggested that zodiac-themed products have a stable consumer base, and there is a rising trend in personalized or niche notebook designs.
Design Process
Conceptualization
Based on the market research, the team decided to design a set of 12 notebook covers, each representing one of the zodiac signs. Each design would incorporate elements associated with its respective zodiac sign, such as its symbol, ruling planet, and colors.
Final Product
The final notebook covers were a harmonious blend of aesthetics and symbolism. The use of color and shape embodied the essence of each zodiac sign, and the layout was clean yet engaging.
