During the design stage of the Agritrade website project, I followed a structured process that began with extensive research into the agricultural trading industry and its competitors. After close consultation with the client to align on goals and branding guidelines, I created an effective information architecture and developed initial design concepts. These concepts included carefully chosen color schemes, typography, imagery, and an overall visual style that reflected Agritrade's identity and objectives. I presented these concepts to the client for feedback and revisions, ensuring that the design resonated with their vision. Through interactive prototypes, I provided a tangible representation of the website's functionality and user experience.