Design for a fictitious bikes company called Cobbi.
The most important thing was to fix the identity of the brand and design everything according to this.
The efficiency and speed of movement within the city is what most reflects the identity. All graphic elements were designed according to these qualities, as the connected points, they simply represent the path followed on a trip within the city.
Advertising is very simple and has a direct relationship with the surrounding environment, this would not make sense without it.
All identity is designed so that the user feels proud to commute by bicycle
