Creation of 3 letterings for 3 different fields : an airline company, an energy drink (2 propositions), and an organic product.

I started by drawing the different connections between the letters of the word. The challenge was the length of the word "Pocahontas", which did not allow me to create overly complicated ligatures, at the risk of being illegible. 

Then, I made a benchmark for each field, in order to have a precise idea of the existant logos, and their typographic style. These benchmarks abled me to choose either to 

move away from these existing styles, or to go in the same direction as them. 

Finally, I finalized my lettering, sometimes on glyphs, sometimes by simply drawing on tracing paper, and I finally tested appropriate mockups to ensure that each lettering fit well into its context of use.

I hope you liked the project !