Wellbee worked on the creation of a line of products, the first of which was a cream for problematic and sensitive skin of the face and body with a natural composition. It is based on a complex of oils and propolis in a bioavailable water-soluble form. The beneficial properties of such propolis are absorbed at the cellular level, which contributes to a faster process of regeneration and healing of the skin, providing anti-inflammatory and anti-edematous effects.
New cosmetics and dietary supplements based on the same propolis were also in the process of development. With all Wellbee products, they planned to enter the country's major marketplaces.
We at Ohmybrand had to create the Wellbee brand and digital accompaniment, from the brand platform and packaging to the website and marketplace cards. The main thing we had to do was to work on positioning the brand through its packaging so that all the company's products would not be associated with standard propolis products, which the skin care market is full of, but would set a new standard suitable for modern active people.
