The Vitruvian brand was looking cluttered, dull and not fitting for a new, exciting brand. We undertook a full re-brand to revitalise sales and drive forward with a new direction.
THE OLD BRAND:
We undertook a business, market and user overview to understand strategic positioning and our key value propositions for users.
We created a new brand that was more vibrant, more dynamic and felt more accessible. A new photography and imagery brief was refined, with more guided creative direction.
