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BAC TVC X CHRISTMASS PRE PRODUCTION

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Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design


BAC - Unwrapping True Christmas Values


In the festive spirit, BAC International Bank unwraps a special commercial just for you! Beyond the usual rundown of our services and products, this one's all about a straightforward and heartfelt message. What matters most to you matters most to us. It's not just a holiday sentiment – it's the core of our connection with the millions we stand beside every Christmas. BAC, celebrating the true value of what matters


Final  Video  Produced by Lasala Post  (Costa Rica)  Produced & Directed by Joaquín Vargas
All rights reserved to LASALA POST AND BACK INTERNATIONAL BANK 
Costa Rica 2023
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
 We're thrilled to spill the beans about our awesome collaboration with La Sala Post all the way from Costa Rica! They roped us in to take the reins during the Pre/Production Stage for a jaw-dropping Christmas Brand Video for BAC International Bank. Picture this: three unique worlds, one epic character, and a real actor as our muse. We went all out, blending Stop Motion, 3D, and 2D styles to make the magic happen. 

While not every detail  of our designs was  exactly as was plan in the concepts , they worked like a charm to spark inspiration for the production team



We really love the final result, but in the early stages of the storyboard, we had planned different match cuts to change the style of the video. Unfortunately, the final director discarded that idea for the end product, but we still believe that it could have been the easiest and most accurate way to execute it.


Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
We have the chance to develop showcasing the art packaging meticulously crafted for our characters. This  material serves as a visual guide, ensuring our 3D artists can seamlessly translate and enhance our designs into a captivating third dimension. It's a bridge between imagination and execution, a key step in bringing our vision to life
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
The lineup is a crucial element as it provides a sense of scale and establishes the size relationships among the diverse characters in the film
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Explore this showcase featuring select snapshots of the finished artwork, revealing the meticulous transformation of our 2D concept into a new dimension by the skilled 3D team at Lasala Post.


Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
Drawing ILLUSTRATION Character design character development christmass storyboard preproduction 2D Animation background Layout Design
We've had the chance to do what we love most – giving the illusion of life to our designs for a few seconds. In the 2D style of the film, it was the perfect time to play and make magic happen


CREDITS

FINAL TVC PRODUCED BY LASALA POST 
Production - 3D  Model, Animation - Post Production - Compo - Render
All Right Reserved to Lasala Post &  BAC.
General Director 
 Joaquín Vargas

PRE PRODUCTION  STAGE 
PRODUCED BY BLACK STUDIO 

Direction: Gustavo Castellanos 
Art Direction & Supervisors : Gustavo Castellanos & Geovanny Chamba 
2D  Styleframe Design : Gustavo Castellanos  
Storyboard & Animatic : 
Juanse Sebastian Bossano , Gustavo Castellanos y Bruno Guaman
2D Background Concept & Design : 
 Geovanny Chamba, Paul Quel, Juliana Vera, Belén Pazmiño
2D Character Design: 
Gustavo Castellanos , Daniela Zapata , Javi Fuentes

 PRODUCTION  2D ANIMATION SEQUENCES  
PRODUCED BY BLACK STUDIO 

Animation Supervisors : Geovanny Chamba & Gustavo Castellanos 
2D Animation: Geovanny Chamba, Paul Quel, Esteban 

Thanks for Watching

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BAC TVC X CHRISTMASS PRE PRODUCTION
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