Tag Heuer brought me onboard for the launch of the Red Carrera. My idea was to magnifiy the Red Carrera by playing with the motor racing visual codes. I wanted to reveal the watch with moving lights and make the metal shines, alternating between sharp specularity and big reflection gradients.

Limited to only 600 pieces, the watch is a true collector’s piece. Melding vibrance and sophistication, with its compelling and powerful red finish set under a retro-style glassbox, this unique timepiece embodies the sporty and elegant spirit of the TAG Heuer Carrera.