When Evoke Agency reached out to me to lead their team's efforts for a brand refresh and creative strategy, I was thrilled to partner with them again. The idea was to evoke a sense of creativity and artistry for the iconic brand to distinguish it from other products and help build a more authentic, and engaging community.
To achieve this, we decided to really lean into the brand's iconic yellow and black colors while seamlessly incorporating fresh hues that resonate with the existing product line. The end result was a masterful blend of bold typography, grungy textures, and a captivating spray-paint effect, perfectly capturing the brand's artistic and edgy essence.
