THE CANDIDATE
Heineken
Heineken
Heineken required an innovative and truly global campaign able to raise awareness on the creative, spontaneous and passionate company it is and reflect its positioning concept ‘Open your world’.
There was only one way: prove that all the Heineken people embody the same brand’s values. Consumers and employees.
There was only one way: prove that all the Heineken people embody the same brand’s values. Consumers and employees.
