This series of TVCs for Volvo Lebanon tells the story of ‘Mr. Lonely’ who follows the rules of the road in Beirut where ignoring them has become the norm. The large social change campaign 'Only The Lonely' encourages people to reassess their own behaviour when faced with a surprisingly simple alternative.

 

Director:  Qian Shi

Designer:  Callum Strachan
Production Company:  Rumble & Mystery Box
Agency:  Interesting Times