RWS Moments 2014

"RWS MOMENTS" Digital Marketing Campaign 2014

Resorts World Sentosa (RWS) launched a regional campaign that celebrates the special moments and experiences that guests can enjoy at the Resort. The campaign comprises two specially produced clips conceptualized and shot by award-winning Hong Kong Director David Tsui, an online photo competition and a slew of promotions and offers at Asia's ultimate family destination resort.

Lost & Found - Family

Best known for his evocative TV commercials shot in the style of a mini-movie, such as '100 Years of Love' for Solvil et Titus' 'Time is Love' Campaign and Ministry of Social and Family Development's 'Father & Son', David Tsui was specially picked to produce a video that depicts a family of four and their bonding moments during their trip to RWS. Growing apart due to the demands of work and everyday life, the family members retreat into their own worlds but find their way back together as a family as they bond over new experiences at RWS. A second video on friendship will premiere in November this year.

David Tsui said, "There are many heartwarming moments in life, if we just stop to reflect and live in the moment. That was my inspiration for the videos for this campaign, and I also wanted to bring across the importance of relationships and family, which are universal themes that everyone can relate to."

Visit http://www.rwsmoments.com for more information.

Character POV Stories

Character POV 1: I hope there is still time

Eric, a driven businessman, is often caught up with work and has little time for his wife and children. At the peak of his career, having launched a successful product, he now faces the challenge to keep his family together.

Character POV 2: Wish you were here

Valerie, mother of two, is conflicted between heart and mind about her marriage. Will she stay on for the sake of her kids?

Character POV 3: What has become of us?

Krystie, sunshine of the family, tries to help her parents reconnect with each other and keep the family going.

Character POV 4: Will you make time for us?

Discover Kevin's journey, whose world usually consists of games and technology, as he disconnects to reconnect with his family.

RWSMOMENTS.COM

"MY FAMILY" Regional Photo Contest

"My Family" photo contest saw families from around the region send in their family photos with a 50-word story that tells us about their family. It was a 3-week online photo contest where participants could submit via the microsite and social media platforms.

This contest reached out to fans and non-fans across the region in countries such as Singapore, Indonesia, China, Malaysia, India and the Philippines.

SNAP.PLAY.EAT In-resort Activation

Films shared on YouKu

RWS Moments Promotions

www.rwsmoments.com

RWS Moments (Internal) Pre-launch

A series of posters, created for internal communications, that illustrates the connection between team members and guests' experience at the resort.

*To be updated.

RWS Moments "My Family" Photo Contest Winners' Videos

Family means nobody gets left behind or forgotten. Lisa and her family live by these words and feels that no traveling trip is complete without the entire family together. Traveling at least twice a year, they have taken many trips together. Take a look at how "My Family" Winners from Malaysia spend their staycation at Resorts World Sentosa. Visit http://rwsmoments.com/winners for more information.

Meet the sisters from Fo Shan, China, who were the second family to win our RWS Moments "My Family" Photo contest. Since this is their first trip overseas, they were looking forward to soak up some local culture.

They traveled, all expenses paid, and were invited to enjoy all of our resort's attractions. The sisters took a tour around the S.E.A. Aquarium where they saw sea animals they have never seen, discovered more about dolphins through our Dolphin Discovery programme and had a fun day out with mascots at Universal Studios Singapore!

Nothing bonds a family more than spending quality time together! Watch this video and see what our winners from Indonesia, Valleria Gadis and family, did on their all-expense paid trip to Resorts World Sentosa.