London | Hong Kong | Seoul
Partnering with Ralph Lauren’s innovation team, Bolder is proud to have created the brand’s first outdoor 3D activation to celebrate launch of the new “Ralph Lauren’s Polo Shirt” book.
Premiering in Piccadilly Circus, in the heart of London and utilising an advanced 3D forced perspective technique, the animation unveils the book and takes us through various scenes celebrating the iconic Polo shirt.
For more information or new business enquiries, please reach out to tim@boldercreative.co.uk
Premiering in Piccadilly Circus, in the heart of London and utilising an advanced 3D forced perspective technique, the animation unveils the book and takes us through various scenes celebrating the iconic Polo shirt.
For more information or new business enquiries, please reach out to tim@boldercreative.co.uk
Continuing the success of the Piccadilly Circus activation, Bolder were tasked with repurposing the content to fit screens in Central, Hong Kong & Seoul, South Korea.
Credits
Client: Ralph Lauren
Production: Bolder Creative
Studio Creative Director: David Farquharson
Client: Ralph Lauren
Production: Bolder Creative
Studio Creative Director: David Farquharson
Producer: Sophia Lengui
Brand Creative Director: Yong Choe
Brand Creative Director: Yong Choe
Art Director: Peter Richards
Motion Designers: Fraser Ntukula, Arran Bish, Jacob Faulkner
