Samsung launched Share Your Power as an initiative to support equality in gaming, by creating the first all-female gaming squad - GRL PWR. In summer 2023, we launched Share Your Power in Minecraft as a bootcamp of equality in gaming. We created a special map on a dedicated server, with 3 main areas: The Unity Bridge - to bring the boys to the table, to support equality and to recognise the power of girls in gaming; The Stereotype Dodger - to teach girl gamers how to spot and combat discrimination; The Tunnel of Power - to recognise the achievements of girl gamers and praise them. 

The experience was explored by leading gaming influencers iSilent, Kariinul and Reddysh, then the map was open to all public, with an invitation to learn, play & get better at supporting equality in gaming. As results, the experience attracted more than 100k viewers on Samsung's social media account and another 100k on influencers' accounts.