Campaign Launch TVC
Fan Merch Drops
Player Introduction Videos
Instore Landing Zone
OOH
Social Media Content
Activations (Select Store & Fan Walk)
World Cup Knockout Social Media Video
The Brief
Create an integrated campaign for the Puma x South African Netball Team Kit Launch for the Netball World Cup 2023 based on the given theme of “United Warriors”, focusing on the fabric treatment of the kit.
The Insight
When starting out in a sport like netball, one start as “I”, an individual. The goal is to become a part of the team. When we finally reach this level, we move into “we” territory. However, once you represent your country in a team, this “we” stands for a whole lot more than the 7 players who walk out onto that netball court.
The Concept
With a kit design inspired by the South African flag and Coat of Arms, this campaign evokes national pride. It’s a story about how the women in the SPAR Proteas went from individual athletes to becoming a united team. It’s a call to South Africans to unite behind The SPAR Proteas as they compete on home soil in the 2023 Netball World Cup.
