The Brief: To sell a bike to someone who can afford a 2nd car (In India an H-D is as expensive as a Sedan)
The Idea: What separates a car from a bike? The extra luggage (baggage) you carry.
An interesting time to work on Harley-Davidson as they were just launching in India. This was my proposal for the HD India Tagline. We decided to roll with 'Only the Road is Real". But the line was later recycled on a print ad I worked on (below). Art Direction done by myself.
Art Partner - Rohit Shenolikar
