Designing a relationship-driven insurance brand
Sorel Point is a Jersey-based independent specialist insurance advisor to offshore financial services intermediaries and family offices.
We helped crystallise the vision and launch a distinct and credible brand at speed.
To learn more, visit brandpurist.com
“Each stage of the brand sprint process was well defined and my time and expectations were managed expertly throughout. From the outset, Bence emphasised that a good brand is more than a visual identity, and the various workshops helped me to think clearly about my mission, values, tone of voice and messaging, as well helping me to actually shape the design brief for Bence and his team.”
Henry Burton
Founder of Sorel Point
Our design brief outlined a reliable brand but with a fresh perspective. We chose colours to reflect this: navy blue to signify trust, a vibrant blue and yellow to add a little twist. Since the brand is named after a geographic location on Jersey’s northern coast, it made sense to incorporate imagery of this dramatic scenery into the brand.
We settled on an ‘S’ symbol resembling links of a chain. The two parts of the ‘S’ interlock into each other and surround a diamond to represent partnership and protection.
“I was very happy with the initial brand concept, but Bence took me through a very well structured critique process, resulting in identifying a number of areas for further refinement and an excellent final concept which fitted my brief perfectly - all completed within 3 weeks.”
Henry Burton
Founder of Sorel Point
For Sorel Point, we crafted a brand book that reflects their coastal elegance. It includes the brand’s core identity, values and personality. It also covers detailed guidelines for logo, colour palette, and typography. This document will serve as a lighthouse for Sorel Point’s brand as they navigate the tides of the market.
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