Creating a brand for tech recruiters who make outstanding work possible
Skill Trace, a US-based tech recruiter, goes beyond matches that look good on paper. They build rapport with clients and candidates to find the perfect fit. So businesses can focus on delivering successful projects.
We swiftly created a brand from scratch, bringing the founder’s vision to life and jumpstarting the company.
To learn more, visit brandpurist.com
Logo mark is created out of two ¾ circles that form the outline of a letter ‘S’ to imply the idea of skill being traced.
We created the silhouette of a magnifying glass by adding a small rectangle to the top circle. The magnifying glass is a well established symbol for search but we represented it in a subtle, almost hidden way. We arranged the type next to the mark to create a cohesive, balanced look.
We turned the mark into the connective tissue of the visual identity by deconstructing it to generate patterns and artworks.
We generated a range of viable, meaningful names that we put through a strict elimination process. We tested them in context to assess their visual appeal and ranked them based on a predefined criteria. The name ‘Skill Trace’ was chosen for a variety of factors, for example: it’s short, easy to say, self-explanatory, and can be expressed through visuals.
Skill Trace exists because hiring the right people makes outstanding work possible. This purpose combined with a respectful, energetic and straightforward tone of voice shaped the overall messaging. We crafted the copy for key pages of the website, highlighting the benefits Skill Trace offers to clients.
Skill Trace’s brand book summarises the brand’s purpose, values, and character, providing clear guidelines for logo, typography, and colour usage. As Skill Trace grows and evolves, this document will remain a vital tool in maintaining their brand.
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