Edtech startup branding to give children the best chance in life
Reading Mate, an edtech company, develops software tools aimed at fostering a lifelong love for reading in children. They believe that reading is the key to giving every child the best chance in life.
We teamed up to bring clarity to their brand communications, align their team members along a single vision, and create a brand that matched their inspiring cause.
To learn more, visit brandpurist.com
“We’re absolutely delighted with the outcome and feel like we have so much more clarity as a business and team. Couldn’t recommend highly enough!”
Hannah Rix
Co-Founder of Reading Mate
Reading Mate inspires a love of reading to give every child the best chance in life.
Distilling the essence of the brand was the next step in our process. We refined the brand identity to reflect an ambitious startup with an impactful social purpose.
The logo mark is a simplified depiction of a human holding a tablet. The shape as a whole looks like a heart while it also alludes to an underscored letter ‘R’ - meant to emphasise the importance of reading.
A vibrant colour palette enhances the brand’s appeal to young learners, adding an element of fun. The curved lines of the logo lend themselves to inventive applications. The resulting artworks are easy to recognise as part of the Reading Mate brand.
We expanded the brand by using curved lines, illustrations, icons, and creative typography, ensuring a cohesive style inspired by the logo.
We wrapped up Reading Mate’s branding project by formulating comprehensive guidelines. It covers everything from brand identity and core values to specific rules for logo usage, typefaces, colours, and illustrations. This document is Reading Mate’s brand cornerstone, helping them promote literacy in a consistent and engaging way.
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