Rebranding a creative studio that pushes for the unexpected
One Small Pixel harnesses storytelling, design and technology to create experiences, animations and films that fill audiences with excitement.
Our job was to reignite the brand’s spark by sharpening the values, injecting creativity into the messaging and energising the visual identity.
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The concept of ‘Pushing for the unexpected’ directly inspired our design approach. Capturing the energy and mystery embodied by this phrase felt appropriate.
While the original logo mark was effective in its simplicity, it felt static. Instead of allowing the large square to overshadow the small pixel, we reimagined it to depict the small pixel pushing through the large one. We rounded the corners of the large square to make the logo feel friendlier.
The logo mark’s rounded corners were carried over to the rest of the visual identity to modernise the brand and create a cohesive look. The energetic small pixel was also made a prominent part of the visual identity. The pixel can gain its own personality through animations and interactivity.
We provided guidelines to help the One Small Pixel team begin the rollout. We created web design concepts and slide templates to set out a clear direction.
One Small Pixel’s brand book perfectly encapsulates their creative spirit. It captures the brand’s identity, including its purpose, values, and messaging framework. It establishes guidelines for visual elements such as the logo, colour palette, and typography. As One Small Pixel continues to push design boundaries, this document will ensure their brand remains cohesive and recognisable.
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