Branding a social sportsbook startup
Fliff, a US-based startup, offers a more inviting, more social alternative to traditional sportsbooks.
Our collaboration with Fliff began with a brand sprint focused on distilling their brand strategy and elevating their visual identity.
The initial sprint was a great success and we continue to support Fliff on their branding journey. The designs on this page reflect this evolving work, and go beyond the deliverables of a brand sprint.
To learn more, visit brandpurist.com
“We now have a complete identity that can be applied across any asset and have gotten overwhelmingly positive feedback from our team, investors and, most importantly, our users.”
Matt Ricci
CEO, Co-Founder of Fliff
“We came to Brand Purist to create a new visual identity, but the sprint process went much beyond that in also helping us refine our core values and vision for the brand.”
Matt Ricci
CEO, Co-Founder of Fliff
With an existing brand, app and user base, it was crucial that all stakeholders had time to align on the direction.
The word ‘fliff’ is a slang term for money that is easily spent. It’s not a widely recognised expression, so it was important to reflect the name’s meaning through design. We ran a series of sprints to arrive at an outcome that inspired everyone.
The logo mark is a stylised depiction of a wallet and a green bank note, which together form the letter F. The Fliff team provided the early designs for the logo. We fine-tuned the symbol and redesigned the wordmark.
We worked closely with the Fliff team to develop their colour palette and typographic style. After the name and brand mark, it felt like a natural progression to build the visual identity around the money element of the logo.
We designed a bespoke, customer-facing website for Fliff. The brand comes to life through interactivity, 3D characters, vibrant colours and animation.
It was vital to create a visual identity that could be applied to the existing Fliff app. We tested a wide range of colour palettes, created light and dark modes and designed splash screens. The Fliff team was also provided with guidance on how to implement the new brand on their app.
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