People believe that names come with meanings. That a baby might grow up to be a certain way depending on the name chosen by their parents. But is that really so? To help parents choose the perfect name for their babies, we developed a web application that uses sources like Facebook, Twitter, Wikipedia, Linkedin, Instagram and Last FM to generate real time information about names. Parents can use the app to make all sorts of comparisons and then share a video about the chosen name to make the announcement through social media.
OOH
In streets named after individuals, we placed posters with
information about the very name of the street.
In streets named after individuals, we placed posters with
information about the very name of the street.
MATERNITY KIT
To launch the project we partnered with maternity centers to deliver a special gift to parents:
a customized door sign with information about the new baby’s name.
To launch the project we partnered with maternity centers to deliver a special gift to parents:
a customized door sign with information about the new baby’s name.
Credits:
Title: My Name Means
Agency: DDB Brasil
Client: J&J
Executive Creative Director: Marco Versolato
Copywriter: Caio Mattoso, Luciana Cardoso, Marcelo Pascoa
Art Director: Rodrigo Mendes, Ronaldo Tavares
Title: My Name Means
Agency: DDB Brasil
Client: J&J
Executive Creative Director: Marco Versolato
Copywriter: Caio Mattoso, Luciana Cardoso, Marcelo Pascoa
Art Director: Rodrigo Mendes, Ronaldo Tavares
Photographer: Sergio Prado, Rafael Castro
Art Buyer: Clariana Costa, Alessandra Salles
Produção Gráfica: Clariana Costa, Nereu Marinho
D.O.P: Cristiane Rojas, Denis Gustavo
Project Manager: Pedro Rais, Vanessa Santin
Account Manager: Marcelo Passos, Fernanda Marin, Laura Tieppo, Anelise Reis
Production Company: Unit9
Art Buyer: Clariana Costa, Alessandra Salles
Produção Gráfica: Clariana Costa, Nereu Marinho
D.O.P: Cristiane Rojas, Denis Gustavo
Project Manager: Pedro Rais, Vanessa Santin
Account Manager: Marcelo Passos, Fernanda Marin, Laura Tieppo, Anelise Reis
Production Company: Unit9
