This assignment focused on search terms identified in physician surveys to boost brand awareness for healthcare staff recruiting. The editorial calendar for this campaign included a series of spotlight stories featuring previously recruited physicians in different specialties who had at least one successful assignment experience. These posts had a combined intent to boost retention by recognizing existing practitioners and attracting new practitioners who are considering temporary placement work.

As the lead editor and copywriter, my role was to interview all the principals, coordinate with internal brand management, and provide guidance to graphic design colleagues.