Sobre
Partindo do diagnóstico de marca, criamos toda a nova identidade verbal e visual da Meleus - indústria de alimentos com mais de 20 anos - que precisava modernizar sua presença no mercado, ressignificando seu conceito principal e toda linha de embalagens.
Colocamos a marca como centro da narrativa em assinaturas versáteis e proprietárias, presentes tanto na comunicação quanto nos produtos. A criação dos elementos criativos refletiu a visão dos stakeholders colhida no diagnóstico, então alinhada de acordo com o universo desejável da marca.
Com uma linguagem mais homogênea e moderna, a Meleus elevou a percepção de qualidade dos seus produtos, em aplicações mais consistentes e categorias unificadas.
About
Starting from the brand diagnosis, we created the entire new verbal and visual identity of Meleus - a food industry with more than 20 years - that needed to modernize its presence in the market, redefining its main concept and the entire packaging system.
We positioned the brand as the core of the narrative in versatile and proprietary signatures, present in both communication and packaging. The conception of the creative elements reflected the vision of the stakeholders collected in the diagnosis, which was then aligned according to the desirable universe of the brand.
With a more consistent and modern language, Meleus raised the perception of quality of its products, in more robust applications and unified categories.
We positioned the brand as the core of the narrative in versatile and proprietary signatures, present in both communication and packaging. The conception of the creative elements reflected the vision of the stakeholders collected in the diagnosis, which was then aligned according to the desirable universe of the brand.
With a more consistent and modern language, Meleus raised the perception of quality of its products, in more robust applications and unified categories.
