An established healthcare staffing brand required a search engine update to help deprecate an older identity. To avoid losing existing "link juice" equity, we created a series of blog updates to elevate the current identity while protecting legacy search results and redirecting them to newer, more relevant content. This approach yielded double-digit ranking improvements while increasing brand awareness in physician surveys. To view this project on the client website, please use the hyperlink above.

In addition to research and copywriting, my role on this assignment also included collaboration with my design colleagues on the creative team. I managed the creative briefs and Workfront requests for supporting graphics like these to accompany the post.