Final logo and dynamic applications that would respond to situations such as readability on smaller scales.

This in a display typeface based off of Aktiv which allows the Exposure brand to seamslessly fit in with Massey CoCA. Additionally it creates a visual relationship with the logo to strengthen the brand visibility.

The series of installations below are mock ups that have the potential to surpass a single letter. It could make up a whole word or say 'Exposure'. The idea is that these sculptures begin to push the idea of perspective simulteaneously creating intriguing shapes that will draw the audience in to understand more about it.

The Easy Book was created in response to the official Exposure book being released half a year after the event itself. This book is also only for graduates and staff which we felt limited the exhibition for people who were not one of these two groups. To balance this tension there would be a station at the entrance and exit of the event where people can immediately print out the projects that were most inspiring to them. A keepsake of the event.

 

We found this also created the potential for prospective employees to take a snapshot of their favourite creatives along with contact details and a brief project summary. This acts as a micro portfolio that gives students a greater chance of being contacted for possible job opportunities post-Exposure.

 

The building application. This transforms Te Ara Hihiko into the Exposure brand and acts as a visual cue for people coming to the exhibition that they arrived at the right place.