ISUZU Brand OOH
Billboard specifications
Size: 17m (h) x 180m (w)
This site is located on the busiest highway in South Africa (N1 between New Road & John Vorster). Total 3042m²
Rationale
Boldness can be beautiful. Luckily, we have products that answer to both sides of that statement.
Our execution showcases the boldness of the D-MAX in action alongside the beautiful boldness of the mu-X being revealed. This would be demonstrated in an impactful and eye-catching design that speaks to both these attributes in each of the vehicles, with a cheeky reference to a line we all know.
ECD: Jacque Matthee
CD:Nkululo Masiba
Art Director: Charles Senyasamore
