IT’S A D-MAX THING
Background
South Africans love their bakkies for their unwavering reliability and versatility. In addition to this, bakkies are more appealing and comfortable, with higher-end models looking and feeling better. With new and improved technology, bakkies aren't just working vehicles anymore, they are lifestyle vehicles.
Brief
We were tasked to come up with a campaign that keep makes ISUZU standout and be top of mind in very competitive bakkie market.
Insight:
Many bakkies can do anything they say they can. ISUZU can do it too…even better.Toughness, Comfort, Reliability, Luxury, Safety, Technology, Practicality, Value for money, Space & Everything else. SO ISN’T IT TIME WE START REALLY OWNING IT…ALL OF IT.
Big Idea
IT’S A D-MAX THING
The Get-Together (Side 1- The Jitas) 30"
The Get-Together (Side 2- The Ladies) 45"
"Climate, leather and connectivity” 30"
English
Comfort, versatility, reliability. 40"
isiXHOSA
Comfort, versatility, reliability. 40"
isiZULU
DOOH 15"
Executive Creative Director: Jacque Matthee
Creative Director: Nkululo Masiba
Art Director: Charles Senyasamore
Animator: Katlego Chobokoane
Account Director: Archana Meersingh
Executive Producer: Sue Tyler
Director: Justine Puren-Calverley
Producer: Lebogang Mabuela
Production House: First Pencil
Recording studio: A Nathi Sound
Sound Engineer: Nathi Luthango
