ISUZU mu-X launch campaign

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Mu-X launch campaign

Background

We were tasked to improve awareness and consideration for the ISUZU mu-X within the SUV market and to position

the ISUZU mu-X as the perfect partner for an individual with a multifaceted life and can display each aspect of their personality through their vehicle.

Brief

For the 2023 model year, ISUZU is bringing a range of updates and introducing the 1.9TD engine to the mu-X lineup. This is an exciting time, and a chance for us to gain some key market share for our body-on-frame SUV.

Goals

Land mu-X positioning within ISUZU and within the SUV category. Shift from 8% to 10% market share. (80 to 120 units/PM)

Rationale

We all have places where we need to be.
But what we hold dear to our hearts are the places we want to be.

So where will your dreams take you?

Where will your ambition take you?

Where will your passion take you?

Wherever these places may be…

The all-new ISUZU mu-X is built to get you there.

In style. In comfort.

Big Idea

FOR EVERY DAY. FOR EVERY WHERE.