FlexiDrive
Background:
ISUZU Finance is launching a Guaranteed Future Value (GFV) product to the market. This product gives the customer the flexibility
of choice at the end of term of the finance agreement. The customer has the option of driving an upgraded new vehicle more often.
Brief:
Come up with a creative launch campaign that breaks the negative perception of vehicle finance. Educate and help customers, dealers understand how ISUZU FlexiDrive works. Drive consideration and enquiry of ISUZU FlexiDrive with drivers and dealership teams.
Insight:
They say the truth shall set you free, in a world plagued by white lies, grey areas, terms and conditions and those ever-elusive hidden clauses, the truth doesn’t only set you free, it sets you apart.
Big Idea
Change perception, cultivate genuine relationships with customers and dealers. It’s out with the old, and in with the bold.
UNLOCK A BOLD NEW WAY
Pattern design
GFV Explainer video
Tiri - Price Point. Radio 30"
Unlock a bold new way. Radio 30”
Executive Creative Director: Jacque Matthee
Creative Director: Nkululo Masiba
Art Director: Charles Senyasamore
Copywriter: Sibulele Mguga
Junior Art Director: Clayton Mthebule
Junior Copywriter: Andile Mahlangu
Executive Producer: Sue Tyler
Production: Eccentrics Visual Arts Agency
Recording Studio: A Nathi Sound
Sound Engineer: Nathi Luthango
