PLASTIC DESIGN COMPANY
ART DIRECTION / DESIGNER / PROJECT MANAGER
PDC Brand Refresh
Plastic Design Company (PDC) is a specialty manufacturing company focused on precision injection molding and value-added assembly in support of medical device and life science customers.
ART DIRECTION / DESIGNER / PROJECT MANAGER
PDC Brand Refresh
Plastic Design Company (PDC) is a specialty manufacturing company focused on precision injection molding and value-added assembly in support of medical device and life science customers.
OVERVIEW
PDC realizes the importance of staying relevant in a competitive marketplace and seeks a brand refresh to enhance its presence while maintaining a connection to its roots.
The existing logo underwent a evolution for a more refined look with cleaner typography and refreshed colors. This ensures continuity with the past while signaling a new era for PDC.
The revised color palette conveys trust and reliability while still reflecting modern aesthetics and evokes the desired brand personality.
Alongside the logo and color palette refresh, PDC launches the brand throughout various channels including print collateral, web digital assets and tradeshow. Consistency in these elements and messaging across all touchpoints reinforces the refreshed brand identity.
PRODUCT PHOTOGRAPHY
Management of updated product photography to align with the refreshed branding and highlight their precise capabilities. Executed in collaboration with Nancy Ford Photography.
TRADESHOW
The new brand was extended to support tradeshows with a backlit display that can be used for a 10' space or as individual panels for the client.
work completed while employed at MPW Marketing
