ABOUT THE PROJECT
Antimatter is a clothing brand that need not need any words to describe itself. It is an up and coming brand that wants to stay ahead in the market for their designs. What's better than exaggeration then? I created the brand's identity in a way that depicts the human elements in raw, rough and raving manner. Multiple fonts in the logo type shows how speechless one would be after seeing the coolest designs out in the market. The urge does not stop here, now comes the blabbering, mind freeze, and all you want is that piece of clothing for you. The colors are edgy enough to bring the freshness, new-aged preference and contrast to the brand.
