PameCare: Brand Identity Design for Personal Care & Wellness Products
THE CHALLENGE:
PameCare, a personal care & wellness product line, came to us to do a brand refresh. Their current look felt clinical and didn't match their vision. They wanted to appeal to a more discerning audience who valued the aromatic and skincare qualities of their products. With the founder's Greek heritage, we had a chance to infuse mythology into the brand. The goal was to change PameCare's image, telling a compelling story and creating an identity that resonated with their organic products.
THE SOLUTION:
Our team used the legendary figure, Prometheus as a central theme. Prometheus, the Greek Titan, who brought fire to humanity, symbolized empowerment and enlightenment, aligning perfectly with PameCare's mission of empowering through aromatherapy. The color green alluded to the natural and organic ingredients in their products. PameCare's new premium image in the wellness market inspired people to embrace their inner radiance and experience the benefits of their products.
OUR ROLE:
Brand Discovery
Brand Strategy
Brand Identity Design
Package Design
Marketing Collateral Design
We are Rayvn Design. We know what it's like to serve the premium & luxury market. Picture your customers eagerly seeking out your products or services, willing to get on a waiting list and pay a premium because they recognize the unique value your brand offers.
Our approach begins with a deep understanding of your business and target audience. We dig deep to uncover your brand's unique story, values, and differentiators. From there, we craft compelling brand messaging, create visually stunning designs, and develop cohesive brand experiences across all touchpoints.
Schedule a call to see if we’re a good fit to work together, or email us at hello@rayvn.io
Our approach begins with a deep understanding of your business and target audience. We dig deep to uncover your brand's unique story, values, and differentiators. From there, we craft compelling brand messaging, create visually stunning designs, and develop cohesive brand experiences across all touchpoints.
Schedule a call to see if we’re a good fit to work together, or email us at hello@rayvn.io
