Telenor craft tender
In 2021 we got invited to Hungarian Telenor's Craft production tender.
The aim of the tender was to select new supporting agencies to manage the creative craft production of Telenor's digital communication.
The aim of the tender was to select new supporting agencies to manage the creative craft production of Telenor's digital communication.
The brief contained three tasks.
1. If Telenor was an animal, which animal it would be?
For us, Telenor...
ENERGETIC
LIGHTNING FAST
SPECIAL
PRECISE
LIGHTNING FAST
SPECIAL
PRECISE
FREE
Just like the Hummingbird.
Because it works unnoticed in the background,
and knows where it is most needed,
but can even go everywhere at once,
and it brings exactly what you need.
and knows where it is most needed,
but can even go everywhere at once,
and it brings exactly what you need.
Just like Telenor.
2. Create a spring-related campaign
#nyitnikék
Nyitnikék is bird voice mimic phrase from hungarian poem by Szabó Lőrincz.
The harbingers of spring also draw attention to the sales in this campaign.
We give the classic device offers a spring atmosphere with the chirping of spring birds in "animated gifs" and images positioned on the device's display.
Key visual
Social media extension
Followers can put animated stickers on pictures shared by Telenor. For the most exciting solutions, you can even receive additional rewards in addition to the discounts.
"Show us your spring and win!"
3. Create campaign for mother's day
Main aspects in our approach
The telco service provider is the main means of contact. We were looking for insights that can be used to emotionally draw attention to the importance of maintaining contact.
We feel that the emotional content and relationship are more important than the device offer.
From a content point of view, we reflected on the physical distancing of the past period. (covid)
The first word
For a parent, their child's first word is a wonderful experience. This first word is the first word of a lifetime of continuous communication.
Key visual
"Her heart melted the first time you called her Mom"
"Call her more often"
Stay close
Physical closeness is a deep and basic need of all children and parents.
We evoke this closeness with emotional images and draw attention to the role of Telenor in the relationship between child and parent.
We evoke this closeness with emotional images and draw attention to the role of Telenor in the relationship between child and parent.
Key visual
"The closest relationship with the most important person."
"Stay close even from afar!"
Mama, please, tell me...
The stereotype of the "mother" role is the aging, caring, worried lady.
A figure that is more of a parent than a woman.
But all the mothers were wonderful, young women, full of exciting stories.
A figure that is more of a parent than a woman.
But all the mothers were wonderful, young women, full of exciting stories.
Let's remind the target group that their mom was also young. And we offer our platform for parent and child to talk about what life was like before we were born.
The expression "Mama, please, tell me..." evokes a very famous Hungarian song by Zsuzsa Koncz.
Key visual
"Mama, please, tell me..."
"There is always something to talk about."
Credits
Copywriting - Péter Zsembery
Graphic Design - Zsanett Vágó
Motion Design - Péter Polgár
Creative Ideation - Anna Kincses, Ivett Bereczki, Péter Zsembery
Creative & Art Direction - Dániel Deme
