The project aims to develop a comprehensive social media branding strategy and design for "Olive," a conceptual luxury furniture brand that combines elegance and affordability in its product offerings. The goal is to create a visually appealing and consistent brand presence across various social media platforms, enhancing Olive's reputation and attracting a wide range of customers.
Brand Overview
Olive is a luxury furniture brand that specializes in crafting sophisticated and elegant furniture pieces that cater to both high-end clientele and budget-conscious consumers. The brand's unique selling point lies in its ability to provide exquisite designs without compromising on affordability.
Target Audience
Brand Voice and Tone: A balance of sophistication and approachability in language, reflecting Olive's luxury and affordability blend.
Visual Style: A harmonious mix of elegant imagery and relatable lifestyle shots, emphasizing the beauty and functionality of Olive's furniture.
Color Palette: Use a palette comprising rich, earthy tones (olive greens, warm browns, and muted golds) that resonate with the brand name.
Logo Usage: Ensure consistent placement and sizing of the Olive logo on all social media posts.
Logo Usage: Ensure consistent placement and sizing of the Olive logo on all social media posts.
Target Audience:
1. High-end interior design enthusiasts seeking statement pieces.
2. Young professionals looking for stylish yet affordable furniture.
3. Homeowners and apartment dwellers in search of quality furniture options.
