Seasonal Campaign Work

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Billabong Spring Seasonal Campaign

Heres a good example of building out an entire campaign for a season and all the work that I do to make this happen

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1. Each campaign starts with the inspiration brief built for the Mens Product Design Team. Using that inspo and working with the Creative Director and the Marketing team, we plan a location shoot that will compliment this product theme.

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2. Once planned out we grab a photographer and some of our sponsored surfers, travel to the finalized location and shoot surf and lifestyle. The main purpose of this shoot is to create assets for the seasonal catalog and tradebooks.

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3. After the photoshoot Ill sort all the raw imagery, make selects and color correct the imagery. Then using assets from the product design team ill build out spreads for the catalog to showcase the seasonal themes. Ill also direct and/or shoot product in studio for these creative openers (all the individual product shot for a catalog gets done by our photo studio team)

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4. Because the initial catalog shoot and build is a year out from Go-to-Market launch we usually do another photoshoot closer to the launch date and planned more around good waves and getting great surf assets. This season was shot on the north shore of Hawaii a few months before launch. Using these new assets (and some of the original catalog shoot assets also) I build out a creative guide for the globe that contains all windows and signage and overall creative instructions for launching this season.