Sweet Lavka
Task: Creating a logo, brand identity, and packaging design for the Sweet Lavka chain of stores.
Sweet Lavka is a chain of stores specializing in sweets. The key feature of the stores is to gather popular sweets from around the world under one roof. The brand is based on the idea that through popular sweets from other countries, through their flavors, we can better understand people from all over the world. What sweets are popular in China, India, Brazil, or Egypt? By trying new flavors, we better understand other cultures and other people. Hence the company's positioning slogan "SweetLavka - taste of this world".
And what is the taste of this world? Of course, it's very bright and diverse. The same goes for the identity of the chain of stores. It conveys a festival of emotions that we experience in our heads when trying some new and unusual sweet.
Logotype is lettering with "sweet" character. The shapes of the letters, their droplet-like and rounded forms, convey the feeling of something sweet and viscous, while still leaving a very modern impression.
Sweet patterns and bright colors also play an important role in shaping the brand's identity and mood. They are responsible for the emotion of joy, the explosion of endorphins in the head that we experience when eating something sweet and unusual.
To create a unique identity, we decided to combine unusual letter shapes of the logo, patterns, and colors. Large letters combined with patterns and colors are easy to use for branding individual carriers. Together, they perfectly convey the bright and joyful character of the brand.
Also, to differentiate different zones in the stores and to brand sets of sweets from different countries, we used outlines of landmarks from these countries. This conveys the spirit of sweet travels and at the same time helps to navigate in the stores.
2020 Wunderbar Identity design
Sweet Lavka - taste of this world
Company slogan
